How long does it take to see results?

The first signals are usually visible within a few weeks. Real optimization starts once enough data on clicks, conversions and inquiry quality has been collected.

Do you only work with Google Ads?

No. The main focus here is paid advertising, but we often look at the whole picture: landing page, tracking, offer, conversion flow and how the business handles leads.

Yes. But not a report full of meaningless charts. You get a clear explanation of what happened, what works, what doesn't and what actions we take.

What do you need from us?

Access to the ad account, the site, the conversion tracking and information on which leads or sales are truly valuable to the business.

Paid advertising

Can you see where every cent of your ad budget goes?

Most businesses don't lose money on advertising because their product is weak. They lose it because campaigns are run with no clear strategy, no proper tracking and no honest report on what actually delivers results.

No empty reportsNo autopilot campaignsNo long-term contracts

Proven results

Results that don't sound like an empty pitch

We don't show 'likes' as a business result. We show cases with real change: lower cost per customer, more inquiries, better structure and clearer control over the budget.

RESCUE CASE Eximia BG

5x lower cost per customer

From €89 to €17

Inherited ad account with broken measurement. We fixed the tracking, regained control over the data and cut the cost per customer 5x.

LEAD GENERATIONBeauty One

914 B2B leads

In a nearly 2x more expensive ad environment

We took over an account with a mixed structure of traffic, engagement, event and lead campaigns. We focused the budget on lead generation and kept a steady flow of B2B inquiries despite higher ad costs.

BRAND LAUNCH Enamorada

30K+ clicks from scratch

€0.087 CPC

We built an online presence for a new bridal brand and turned initial visibility into measurable interest in the dresses.

LOW-BUDGET START Bulka 2

3,050 clicks on a small budget

€0.17 CPC

With a limited investment we created real traffic to a bridal salon's offers, without relying only on vanity metrics.

The problem

Why ads often look like money thrown away

Campaigns spend but don't bring customers

The ads run every day, but you don't see enough inquiries, sales or real return.

You get reports but not clarity

Charts, percentages, CTR, CPC, conversions. But no one tells you in plain words what works, what burns money and what changes next week.

Tracking shows the wrong picture

If measurement is broken, platforms optimize for the wrong signals. Campaigns can look 'good' in the dashboard while the business feels no result.

Everything is left on autopilot

Automated recommendations, broad targeting and smart bidding are not a strategy. Without human control, ads are often optimized to spend your budget instead of bringing you sales.

The difference

What we do differently from most ad agencies

Standard agency

What you've already seen

Black Swan Social

How we work

Sends a monthly report no one understands

We explain results in human language and real numbers

Sets up campaigns and leaves them running

We make weekly optimizations, not cosmetic changes

Hides behind jargon when results are weak

We say directly what works and what doesn't

Talks about clicks, impressions and reach

We look at leads, sales, cost per customer and traffic quality

Hands your account to a junior account manager

The person you talk to is the one working on your account

Where money is lost

Most often the problem isn't the budget. It's how it's used.

We don't start with assumptions. We review the structure, tracking, searches, budgets and result quality to see where the money is really leaking.

Campaigns with no clear role

Budget is scattered across Search, Performance Max, YouTube and remarketing with no clear separation of goals.

Wrong measurement

Platforms optimize for the wrong signals and show results that don't reflect the real business impact.

Irrelevant searches

Clicks come from words and phrases that sound close but don't lead to quality inquiries.

Automation without control

Smart bidding and Performance Max only work well with the right structure, data and human oversight.

Budget to the wrong places

Money goes to campaigns that spend but don't move the business forward.

Reports without action

You get numbers but no concrete decision about what changes next.

What you get

Ads either bring customers or burn budget. We build them so you know the difference.

Whether you're starting from scratch or already have active campaigns, the biggest risk is the same: budget going to the wrong clicks, weak audiences and campaigns with no clear role. We start with strategy, tracking and structure so you don't advertise blindly.

We stop the unnecessary budget leak

First we find where money is lost: wrong campaigns, irrelevant searches, weak tracking events, poor allocation or automation without control.

We turn the account into a system, not chaos

Every campaign gets a clear role: search, remarketing, testing, scaling or protecting brand traffic. So you know why it exists and what it should deliver.

We set up tracking you can trust

Without proper measurement there's no optimization. We check conversion actions, events, forms, calls and the signals platforms make decisions on.

We optimize for business results, not a pretty dashboard

We don't chase cheap clicks, empty impressions or reports that look good. We look at which traffic leads to real inquiries, sales and business value.

We make decisions every week

Ads aren't set once and left alone. We track search terms, budgets, bidding, audiences, creatives and result quality every week.

You get clarity on what to do next

Every month you know what was spent, what delivered results, where there's risk and where there's room to grow. No fog. No hidden explanations.

Process

How working with us begins

You send a request

You fill in the form on the site and give us initial information about your business.

We have a conversation

We contact you to clarify what you already have built, whether you've advertised before and what goal you want to reach.

We start the work

Once we agree on the scope and you confirm you want to continue, we begin work on the chosen service.

Frequently asked questions

Before you leave your contact

Free consultation

Find out if your ads could work better

Leave your contact and we'll review your situation. You'll get concrete feedback - what's likely holding results back, what needs fixing and whether it makes sense to work together.